Is this new “green yeast” genuine or the result of a glamour trend, that interprets actuality and common sense? It’s difficult to say it certainly; we hope this is the beginning of a route taken globally and comprehending, therefore, all the aspects of life on the planet. Let’s take note of it for now, but with reservation.

On the other hand, it is difficult to talk about any ecological subject without resulting commonplaces and banalities. Infact, considering the human reality complexity, it is difficult to image a total reversion to the use of natural materials , when most of those ones, which are considered essential and indispensable, are synthesis. Moreover, what is commonly considered “natural” often has contraindications for the user and the environment.

I have reason for believing that the right answer to this widespread request of naturalization is rather to be found in “eco-sustainability” of products than in their belonging to a particular category, because in the latter case the ideological conditioning is easy.

So, in my opinion, you can define “eco-sustainability” as a material whose production process and disposal have the least environmental impact, both synthetic and natural.

Naturally by-products of plants, stone, etc… still have the primacy of “eco-compatibility”, because their reconversion into primary products is easier and can be done, theoretically, without contribution, too. But we cannot clear of trees or quarry stone forever, can we?

So we can say that, in the near future, the right approach to the study and new and old production will have to include a complete rout of the product, with disposal and reuse too.

We will always be interest in the new, but critically and objectively; the era of “selling to sell” belongs to the prehistoric…